Angelina Frost
Founder / CEO White Buffalo Alliance
Angelina Frost
Founder / CEO White Buffalo Alliance
Transformation That Sticks
If you’ve met me, you know I’m not here for quick fixes or surface-level change.
I’m here for transformation—the kind that becomes part of who you are and how your organization runs.
Experience you need.
Results you must have.
Since 1994, Angelina Frost has added immense value to an array of private, corporate, non-profit and education-based clients. She is an emerging evolutionary trail guide and collaborative facilitator who shows people and organizations how to leverage the intelligence of their internal systems for professional, personal and collective growth.
Since 1997, Angelina's background as an executive talent acquisition manager in the fields of tech, biotech and more recently, the burgeoning medicinal hemp space, give her a particular sensitivity to corporate culture and politics.
Her comprehensive understanding of burnout, imposter syndrome, purpose and cultural dynamics has enabled her to unify organizations by helping them to more collaboratively clarify, define and co-own their visions, communication dynamics, and strategic plans across their enterprises.
Her skills, when applied to organizations, illuminate organic and emergent best practices for allowing all participants to feel genuinely valued - generating a sense - and an environment - of belonging and shared purpose.
Angelina weaves her practice and wisdom into a self-actualization method that is easy to learn and easy to use. Learn to consistently produce high-quality, sustainable outcomes within your teams by calling forth the latent collaboration and leadership within them. Increase morale, camaraderie and productivity while increasing your own enjoyment of your role(s).
Experience you need.
Results you must have.
My journey has shown me that every leader and every team has untapped intelligence within them. I help you find it, trust it, and put it to work in ways that move you toward your vision—and keep you there.
Over the years, I’ve worked with private companies, global brands, non-profits, and education-based organizations. Due to my own burnout experience in 1999, I’ve seen - and lived - what burnout, imposter syndrome, and unclear purpose can do to individuals and teams. More importantly, my journey has also shown me how to prevent and reverse it.
My career began in 1993, sitting just outside the corner office as Executive Assistant to the President of Nokia Display Products’ North American Marketing Headquarters. It was there that I got an unfiltered view of what makes leadership effective—and what quietly undermines it.
By 1997, I was recruiting talent in healthcare, pharma and biotech - and more recently in tech and medicinal hemp. Although I began my coaching career in 2009, my tenures in upper level and executive talent acquisition sharpened my ability to read corporate culture and politics in real time, and to understand the hidden dynamics that can make or break human performance.
The work I do helps leaders and organizations align around a shared vision, communicate with honesty, and build strategies everyone can own and believe in. The result? Cultures where people feel valued; where purpose and performance grow side by side.
When you’re ready to move beyond patchwork, tactical and topical fixes and into the kind of transformation that sticks, let’s talk.
Three decades of guiding leaders, teams, and organizations to uncover their hidden intelligence, align with purpose, and create cultures where people actually thrive. Angelina weaves her practice and wisdom into a self-actualization method that is easy to learn and easy to use.
Learn to consistently produce high-quality, sustainable outcomes within your teams by calling forth the latent collaboration and leadership within them. Increase morale, camaraderie and productivity while increasing your own enjoyment of your role(s).
What Angelina's Clients Say
We measure success by lives touched and impact made.
That’s why the people and organizations Angelina works with and the leaders she supports consistently say the same thing: their experience with her isn’t just a game-changer, it’s a life-changer.
Angelina's consulting, coaching coursework and executive leadership mentoring and training have helped transform hundreds of leaders into the more integrated, more effective leaders they know they can be and that their organizations need.
But don’t take our word for it — take theirs.
We measure success by lives touched and impact made. That’s why the people and organizations Angelina works with and the leaders she supports consistently say the same thing: their experience with her isn’t just a game-changer, it’s a life-changer.
Angelina's consulting, coaching coursework and regenerative leadership mentoring and training for executives have helped transform hundreds of leaders into the more integrated, more effective leaders they know they can be and that their organizations need.
But don’t take our word for it — take theirs.
What Angelina's Clients Say
We measure success by lives touched and impact made. That’s why the people and organizations Angelina works with and the leaders she supports consistently say the same thing: their experience with her isn’t just a game-changer, it’s a life-changer.
Angelina's consulting, coaching coursework and regenerative leadership mentoring and training for executives have helped transform hundreds of leaders into the more integrated, more effective leaders they know they can be and that their organizations need.
But don’t take our word for it — take theirs.
Consultant | facilitator | writer | speaker on peacemaking, reconciliation and ecological governance practices. Former attorney - 15+ years in conflict resolution, governance, and land use. Land steward - Gonzales, CA
Angelina is a deeply intuitive coach combined with a strong understanding of the tech world. Her style was a great fit for me. I was nearing the deadline on three outward-facing creative projects and was seeking a coach to help me get them across the finish line. Her approach was to develop my inward-facing strategies, which was a new approach to me. As a result, I submitted all three projects by their deadlines, almost effortlessly.
Honestly, I was genuinely surprised by this outcome. While she may describe it another way, what I felt like she was doing was helping me get out of my head, and instead go deeper into my self-trust as a leader, author and professional. I am very thankful for her approach and strongly recommend her for any professional who is seeking a coach and advisor who can intuitively navigate deeper resistance points, rather than emphasize the typical production-focused style of executive coaching.
Consultant | facilitator | writer | speaker on peacemaking, reconciliation and ecological governance practices. Former attorney - 15+ years in conflict resolution, governance, and land use. Land steward - Gonzales, CA
Angelina is a deeply intuitive coach combined with a strong understanding of the tech world. Her style was a great fit for me. I was nearing the deadline on three outward-facing creative projects and was seeking a coach to help me get them across the finish line. Her approach was to develop my inward-facing strategies, which was a new approach to me. As a result, I submitted all three projects by their deadlines, almost effortlessly.
Honestly, I was genuinely surprised by this outcome. While she may describe it another way, what I felt like she was doing was helping me get out of my head, and instead go deeper into my self-trust as a leader, author and professional. I am very thankful for her approach and strongly recommend her for any professional who is seeking a coach and advisor who can intuitively navigate deeper resistance points, rather than emphasize the typical production-focused style of executive coaching.
Mandy Kierbow
Owner, Tyler Allen Skin Care - Fairfax, CA
When I first reached out to Angelina, I was struggling with depression, anxiety, fear of failure, fear of the future, frustration with what to do about my career and feeling stuck in my living situation. If my depression and anxiety at the beginning was a level 9 it is now at a level 1 or 2. Seriously.
I wanted to advance myself in my career, I wanted to get out of debt… I just needed change in a big way. Every conversation I had with her changed my perspective and gave me easy to understand steps and applications for my life that would help with whatever I was dealing with at the time.
I have developed better habits, better ways of handling disappointment, better ways of reflecting and removing resistance in my life. I have a better relationship with my husband and step-kids because I am happy and can now allow them to just be themselves without expectations or judgements. I have less judgment and expectations on myself which has freed me to live the life I actually want. Anyone can benefit from working with Angelina on any level.
Whether it be a group discussion or one-on-one coaching, her magic is life changing. Be open to receiving the good that comes along with working with her, and take notes. Her wisdom is priceless.
Frank Kuehnel
AI Agents | Investor | Ex-Googler | NASA | Physicist - San Francisco, California
Working with Angelina has been an absolutely transformative experience. Over the course of our engagement, she has helped me to uncover my hidden, deep-seated beliefs and assumptions. She has done this in a way that has been both intellectually stimulating and emotionally supportive.
Angelina is a master at asking the right questions and creating a safe space that helped me to explore my thoughts and feelings without judgment. She has a gift for helping me to see my own patterns of thinking and behavior with new clarity.
One of the things that I appreciate most about Angelina is her ability to create cognitive dissonance and allow silence to speak. Some of the most important insights come when we simply sit with our thoughts and feelings without trying to fix them.
I have the utmost respect for Angelina's depth and the richness of her life experiences. She brings a wealth of knowledge and wisdom to our sessions, and I always feel challenged and inspired by her insights.
I am so grateful for the opportunity to have worked with Angelina.
Stacey Joyce
Co-owner and Lead Stylist at a Hair Salon franchise - Denver, CO
When my business partner and I decided to reach out to Angelina, I thought our relationship was beyond repair. I did not know how to fix “us” and I was pretty hopeless about our business and our friendship. I was very nervous, as I had never met with a coach before, but we were desperate and I was willing to do anything it took to make things better.
When we first spoke, Angelina made me feel instantly at ease and comfortable. I felt like I was chatting with a very wise friend. She opened my mind to new ways of thinking about my emotions. She gave me actual tools to use to help myself get out of the spirals I would get into in my head. I am able to utilize the techniques she taught me almost every day.
Not only did she save my partner’s and my relationship and business, but I give her credit for helping make all of my relationships better. I no longer worry as much, I have a more positive opinion about myself and other people, and everyone in my life can see it.
A very real difference was made. She changed my life. And I am so grateful.
Mandy Kierbow
Owner, Tyler Allen Skin Care - Fairfax, CA
When I first reached out to Angelina, I was struggling with depression, anxiety, fear of failure, fear of the future, frustration with what to do about my career and feeling stuck in my living situation. If my depression and anxiety at the beginning was a level 9 it is now at a level 1 or 2. Seriously.
I wanted to advance myself in my career, I wanted to get out of debt… I just needed change in a big way. Every conversation I had with her changed my perspective and gave me easy to understand steps and applications for my life that would help with whatever I was dealing with at the time.
I have developed better habits, better ways of handling disappointment, better ways of reflecting and removing resistance in my life. I have a better relationship with my husband and step-kids because I am happy and can now allow them to just be themselves without expectations or judgements. I have less judgment and expectations on myself which has freed me to live the life I actually want. Anyone can benefit from working with Angelina on any level.
Whether it be a group discussion or one-on-one coaching, her magic is life changing. Be open to receiving the good that comes along with working with her, and take notes. Her wisdom is priceless.
Frank Kuehnel
AI Agents | Investor | Ex-Googler | NASA | Physicist - San Francisco, California
Working with Angelina has been an absolutely transformative experience. Over the course of our engagement, she has helped me to uncover my hidden, deep-seated beliefs and assumptions. She has done this in a way that has been both intellectually stimulating and emotionally supportive.
Angelina is a master at asking the right questions and creating a safe space that helped me to explore my thoughts and feelings without judgment. She has a gift for helping me to see my own patterns of thinking and behavior with new clarity.
One of the things that I appreciate most about Angelina is her ability to create cognitive dissonance and allow silence to speak. Some of the most important insights come when we simply sit with our thoughts and feelings without trying to fix them.
I have the utmost respect for Angelina's depth and the richness of her life experiences. She brings a wealth of knowledge and wisdom to our sessions, and I always feel challenged and inspired by her insights.
I am so grateful for the opportunity to have worked with Angelina.
Stacey Joyce
Co-owner and Lead Stylist at a Hair Salon franchise - Denver, CO
When my business partner and I decided to reach out to Angelina, I thought our relationship was beyond repair. I did not know how to fix “us” and I was pretty hopeless about our business and our friendship. I was very nervous, as I had never met with a coach before, but we were desperate and I was willing to do anything it took to make things better.
When we first spoke, Angelina made me feel instantly at ease and comfortable. I felt like I was chatting with a very wise friend. She opened my mind to new ways of thinking about my emotions. She gave me actual tools to use to help myself get out of the spirals I would get into in my head. I am able to utilize the techniques she taught me almost every day.
Not only did she save my partner’s and my relationship and business, but I give her credit for helping make all of my relationships better. I no longer worry as much, I have a more positive opinion about myself and other people, and everyone in my life can see it.
A very real difference was made. She changed my life. And I am so grateful.
Read Our Latest Blogs
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
I Can't Finish Anything!
While I lay there thinking about what the dream was telling me, it was tempting to extract the meaning. I thought, "I just need to be more focused on finishing things."
In a dream last night there was this rubber stamp that said COMPLETE. It was the focal point of my dream. There were all these things that needed to be stamped: this project, that writing. Every time I'd complete something, I had to rubber stamp it with a big red COMPLETE.
Every time I did, there'd be something else for me to complete and stamp.
The further I went, the more frustrated I became, as though the only objective was to complete. The focus wasn't on the process or the journey, but on the completing.
In the dream, I kept noticing, the more I completed, the emptier I felt.
Over the years, I've learned that there are personality types that begin things, others that are strong executors, and yet others who are skilled at wrapping things up.
When I learned about this, I found myself in real life having the opposite frustration of that which I was experiencing in the dream: "Why can't I be someone who completes things?"
It's something I've secretly held against myself for a long time. The frustration I experienced in my dream about completing things was particularly interesting, because it's a weakness that I have hidden and criticized myself for.
When I woke, probably because of the distress I was experiencing in the dream, I was perplexed: generally speaking I am an initiator. Completion's never been a strong suit for me. Or at least that's what I've been told by my critics.
While I lay there considering the message of this dream, it was tempting to extract the meaning, 'I just need to be more focused on completing things.' Interestingly, the growing distress around the dream's theme of completion kept coming to mind.
Then it hit me: maybe there's something in my design that really is just about initiating! But that felt shallow, and it didn't really ring true: I do finish things all the time--just not everything, so I went a little deeper.
Then this came: I do respond to the impulse to initiate, and to the impulse to move through. Then at a certain point, I find myself with the impulse to initiate again.
The completino impulse does elude me sometimes, perhaps simply because... I don't want to complete (?!) Could this be? When this dawned on me, it was like being hit with a ton of bricks. I don't want to complete?
As I thought about it, I realized how painful it can sometimes be to complete some things.
Completion means things change. When you complete raising a kid, for example, things change. When you complete a project you love, it's over. When you complete something, you have to move on.
I realized I don't want to be complete. In general. I want it all to continue. I don't want to be done raising my kids, I don't want grow up. I don't want it to be done. I want it all to keep going, and that's what's been behind my unconscious impulse to stop things I've started.That dawning is very liberating. Literally. It means I'm free now to complete things.
Not completing stuff is a control trip. It's like saying, "There we go. If I don't finish this, things won't change."
It's a juvenile strategy to try to keep things the same...
Withholding completion from myself just keeps me from moving forward freely to initiate with consciousness, and with the power and momentum behind me of graduation: the momentum needed to move all the way through to completion.
Something I learned working with Bryan Franklin is that I won't ever really be complete. I'm in the continuous process of becoming. We all are, like it or not; consciously or not.
In the deep recesses of my other-than-conscious mind, as Bryan refers to it, completing some things has been equated to it ending--or even to something dying.Here's the part that's liberating: regardless of whether or not I complete something, things always change. There's nothing I can do to stop that.
Completion isn't an end to anything. Now that I've got a handle on this in my aware mind, I see it certainly isn't an end for me. It's a beginning.
I am and always have been in a continuous state of becoming everything I'm here to be. There's no end to that. And, there's nothing to fear in completing. On the contrary, completing things propels us ever further in the direction of becoming more of who we're here to be.
Knowing that I like taking my time, taking things in, that I like the scenic route, taking things slowly means that I can do that, without being afraid that it means I'm dawdling, slowly toward the 'inevitable bail-out' which I've harshly criticized myself about, through the years, thus unconsciously driving myself right toward it.Now I can take my time and enjoy my processes without being driven by the unconscious mechanism that's sometimes kept me from finishing things. Knowing that, I can now consciously choose to take the scenic route, knowing that when I get to my destination, there will be yet another destination, beyond that for me to look forward to.
Really, it comes down to presence, doesn't it? When employing the mindful practice of presence, every moment is a completion, and every moment a beginning.Maybe that presence has something to do with who I'm here to become.
You are welcome to share your insights and stories about completion or overcoming your aversion to it.
Originally written and posted: September 29, 2014 / Angelina Frost
